Being in airlines for more than 13 years, I have gained extensive experiences and knowledge through various job roles. This varied experience has enabled me to have a better understanding of business operations and how various departments work together and complement each other.
I am a professional who thrives on challenges, with good leadership skills, works well in a team spirit and has the flexibility and creativity to adapt a new environment.
Garuda Indonesia Airlines Shanghai Office
Industry:Transportation/Logistics | Company Type: | Company Size:
Company Profile:
2009-3 - Now Sales Manager - East China
Location:Shanghai | Job Type:Full-time | Department: | Report to: | Number of Subordinates:employees | monthly salary:13000RMB
Job Category:Marketing and Sales Manager
Career Level:management ( manager / director)
Responsibilities and Achievements:
1) Passenger?Report to General Manager Shanghai & Eastern region.
?Ensure to appoint every BSP agent in Shanghai and East China region so as to make company BSP fare easily accessed by the agents in the region.
?Manage outbound agent structure by appointing top10 agents in Shanghai city, Jiangsu and Zhejiang provinces.
?Enlarge distribution channel by appointing more corporate accounts, Non-BSP agent and some organizations with business potential, such as Investment Company, local golf club.
?Establish bilingual website to launch direct marketing through B-B and B-C and daily maintenance to keep live and interactive.
?Plan and implement agent incentive scheme for both BSP and outbound agents to maximize market share and secure agent loyalty to airline.
?Diversify airline products by introducing upgrade and baggage coupon, VFR fares, VISA special offer, FIT package…
?Lead local outbound agent to upgrade their products to Indonesia so as to meet both low and high-end passenger, instead of always selling Indonesia cheap.
?Work with other organizations to jointly launch sales and marketing promotion, such as Merchant bank, VISA, local restaurant, golf club.
?Showcase company image in local expatriate community by sponsoring some events.
?Place airline FIT package on high priority to change passenger from group oriented to FIT based.
?Work with Indonesia National Tourism and Bali local tourism to rebrand Indonesia as one of top destinations in Asia through golf tournament, road show and seminar…
?Restructure job role of sales team by designating task and sub-target to specific staff.
?Assign multi-functional roles to every member of sales team to ensure smooth operation without being affected by temporal manpower shortage.
?Submit local sales report and analysis route performance report in order to adjust sales and marketing strategy and to timely and properly address issues arisen from the reports.
?Lead agent educational tours FAML to introduce new destination and create new business opportunity to local agent.
?Plan and launch company advertisement through idea production, draft design.
?Work with some media to promote Indonesia destination by press conference, regular media release, video shooting, feature article publishing and TV shopping.
2) Cargo sales
?Versatile cargo shipment from only to Indonesia to various destinations within company route map, such as Australia, Middle East.
?Improve management of ULD, space aRalph Lauren Polo shirts llocation and shipment tracking.
?Negotiate with ground handling agents to have competitive handling fee so as to reduce overall cargo operational cost.
?Assist accounting staff with monitoring cargo bill monthly settlement.
Royal Brunei Airlines Shanghai Office
Industry:Transportation/Logistics | Company Type: | Company Size:
Company Profile:
2001-11 - 2008-8 Sales & Marketing Manager - China
Location:Shanghai | Job Type:Full-time | Department: | Report to: | Number of Subordinates:employees | monthly salary:15000RMB
Job Category:Transportation Manager/Supervisor
Career Level:management ( manager / director)
Responsibilities and Achievements:
Sales
?Directly report to regional manager North Asia in head office on any sales updates in SHA office and market intelligence, which would have implication to company business operation in China territory.
?Achieve revenue and yield target given by head office annually.
?Monitor seat and load factor of every flight and ensure both factor is up to minimum requirement.
?Conduct regular sales visit to existing and potential agents in China nationwide to be closely in touch market development.
?Delegate our company to present products to some suppliers, such as Amway, Panasonic, and to bid for their big incentive or conference traffic movement to overseas destinations.
?Motivate, coach and lead Shanghai and Beijing sales force to surpass KPI given by head office.
?Propose annual sales and marketing plan and activities for China market and implement it as per HQ approval.
?Propose market fare, incentives scheme and FIT package to head office and ensure they are formulated in a compatible way to meet China market conditions.
?Appoint agent all over China, maintain and expand our distribution channels through travel agencies, corporate accounts, freelance individuals and guests.
?Consolidate sales statistics and needed figures for reviewing station’s performance and doing better market research studies.Lacoste Polo Shirts
?Work with RBA General Sales Agent in Guangzhou city to jointly promote our company products through joint product briefing, road show.
?Lead RBA Passenger Sales Agent in Beijing in their sales and marketing activities in Northern China market so as to achieve their sales target.
Marketing
?Propose marketing strategies for passenger and cargo sales for China, especially Shanghai market as well as implement it throughout designated financial year.
?Provide insight of market environment for project studies undertaken by relevant sections and departments in head office.
?Plan and organize sales promotional activities, sponsorship, products seminar, familiarization tours.
?Together with Guangzhou and Beijing offices to launch joint promotion and product seminar in respective cities and other provinces.
?In line with the company goals, develop and maintain effective branding in China market.
?Liaise with PR in head office regarding customer / public relation matters.
Administration
?Delegating company in China market for both town and airport operations.
?Be a key contact of the company in China for all official document/certificate submission as well as in event of airline emergency.
?Establish and keep good relationship with embassy, tourism offices and other government related ministries/offices.
?Liaise with RBA General Sales Agent in Guangzhou cities to monitor their agency appointment.
?Supervise and monitor RBA Passenger Sales Agent operation in Beijing of Northern China.
?Participate in regional decision making process on market development.
?Monitor airport staff to ensure the company smooth airport operation in SHA.
?Propose annual station budget and review it on monthly basis so as to keep and save local station cost at minimum level.
Personnel
?Recruit local staff, conduct annual performance appraisals for all local staffs and recommend salary adjustment for local staff.
?Plan manpower requirements for SHA office.
?Recommend training and development program for the local staff.
Qantas Airways Shanghai Office (the Australian airlines)
? Supervise daily office operation.
? Perform administrative duties i.e. translation, document drafting, deal with complaints.
? Liaise with other Chinese and foreign airlines on code share arrangement, Oneworld alliance cooperation in Shanghai.
? Assist Manager Shanghai with co-coordinating industry related government offices, such as :
(i) Australian Tourist Commission, Tourism
Victoria, Tourism Queensland to promote
Australia as an ideal destination for the
Chinese citizen
(ii)Australia Chamber of Commerce in Shanghai and Australian Consulate General in Shanghai to be updated on government policies as well as to be linked with local expatriates
(iii) Shanghai Municipal Tourism Committee
? Be responsible for local marketing and advertisement activities:
(i) Work out annual Qantas Shanghai
advertisement plan for each financial year
(ii) Arrange Qantas Shanghai sponsorship for
festivities and promotions with themes
on Australia, such as Australia Food festival,Lacoste POLO Shirts
annual Grand Australian Board, Melbourne
Cup…
(iii) Liaise with Qantas head office to assist local media with branding Qantas image in Shanghai
? Participate in local sales promotion by presenting Qantas products to industry people i.e. Qantas sales seminar.
